As Senior Visual Designer at Uber London, my primary focus was increasing customer sign-ups and elevating brand presence across Europe, the Middle East, and Africa. I led all visual design projects, supporting marketing, driver operations, PR, HR, and executive teams. This included advertising, email, OOH, 360° campaigns, and omni-channel marketing, localized for each market. From conceptualization to research and design, I collaborated with stakeholders to create impactful visuals that drove brand awareness and customer growth.